New site with online shop for Daniel Fashion

Daniel Fashion is a Bulgarian manufacturer of high-quality men’s shirts. Their production facility is located in Harmanli. In addition to the Bulgarian market, the company also supplies industry leaders in Italy, Spain, and Austria.

Our Task:

Daniel Fashion approached us with an initial request to refresh their existing website. After a preliminary review, we found that while the site’s basic functionality was intact, but its design was outdated and the backend was inconvenient for uploading products and processing orders.

The logical next step was to propose a completely new website with a modern design and expanded functionality.

Execution and Features:

We built the new site on the WordPress CMS platform with the WooCommerce plugin, enabling easy product management, order processing, and customer communication.

Key features include:

  • Responsive design aligned with the brand’s logo and colors

  • Multilingual support – Bulgarian and English

  • WooCommerce platform for managing the e-commerce section

  • Integration with MyPOS for secure card payments

  • Integration with Speedy, with options to add Econt and BoxNow

  • Large video banner on the homepage showcasing the brand

  • Dedicated store locator section with interactive contacts and embedded maps

  • Price display in BGN and EUR, in line with Euro adoption requirements

  • Personalized email templates

  • Caching system for fast loading despite rich multimedia content

Results:

The new website fully met Daniel Fashion’s expectations and is already successfully serving its first customers.

  • Сайт Даниел Фешън от Смартпринт България